Your Pet Has Opinions. We Want Yours.

We could say we're "revolutionizing pet nutrition." But honestly? We just think pets deserve better than mystery meat in a bag.

The Thing About Loving a Pet

You know that moment when your dog gives you the look—the one that says, "Really? This kibble again?" Or when your cat sniffs their bowl and walks away like you've personally offended their ancestors.

We've been there. That's why we're here.

Together, We Can Make a Difference for Pets Everywhere

We make fresh food using ingredients that would otherwise get tossed. Call it upcycling. We call it feeding your pet like they matter. But we're not mind readers. We need to know what makes your pet's tail wag and what keeps you up worrying about dinnertime.

So, What Do You Think?

No "rate your satisfaction 1-10" nonsense. Just the stuff that matters when you're wondering if you're doing this pet parent thing right.

Takes about as long as your pet needs to reject their current food.

Tell Us What You Really Think →

P.S. Your pet can't fill out surveys, but they're definitely judging your food choices. Let's make sure they approve.